Who We Are
Watch the video above to learn how we are bringing our mission to life
Our Vision
A gender equal world where girls thrive and lead.
Our Mission
To build a vibrant movement of girls and young women through transformative leadership, sexual and reproductive health education, and skills development.
Our Added Value
Urban Focus
We are demystifying and challenging the stereotypes around girls’ empowerment in urban contexts. Our predominantly urban-focused programming targets the often ‘forgotten’ category of urban girls who are equally in need of empowerment and development programming as their rural peers.
Gender Focus
We are investing in building a movement of gender-conscious adolescents and youth to challenge negative gender norms and stereotypes. Our beneficiaries are fully equipped to question and examine patriarchy and power that limit the full potential of both girls and boys.
Digital Edge
GUIU has built a strong online media presence to engage with the public. Through the use of social media, and particularly videos, we can tell stories to influence public and individual mindsets. We will continue to invest in social media and communication as a disruptive approach to youth and public engagement and advocacy.
Youth-Led Approach
Our programs are built on youth approaches to change, including the use of the peer-to-peer learning model. We encourage young people to design, deliver, and evaluate programs that speak to their issues in a youth-friendly language and manner. In the process, we build their capacities for continued influencing.
Our Strategies
Strengthen Leadership and Confidence
◦ Comprehensive Trainings
◦ Mentorship & Counselling
◦ Big Sister Camps
Invest in Sexual & Reproductive Health Services & Education
◦ SRH service provision
◦ Peer-to-peer learning
â—¦Educational campaigns including social media engagement
Transform Unequal Gender Norms
◦ Male engagement
â—¦Gender-based violence prevention
â—¦Media & music campaigns
Build Economic Independence
◦ Vocational skills training
◦ Business mentoring
◦ Employment opportunities